How to stop the ‘Biggest Brands’ from influencing consumer decision-making

Consumer direct brands such as Unilever and Colgate-Palmolive are dominating the market and they’re getting more so as brands become more global and more profitable.But some brands are starting to fall behind the pack.Consumer direct brands, such as Nestle, are becoming more expensive to produce and the demand for food products has been falling in …

What’s next for consumers in the age of direct-to-consumer advertising?

Bloomberg New York – Consumer direct-access advertising (CDAs) is one of the fastest growing forms of online advertising in the world, but in recent years has become a target of regulators around the world.While CDAs have emerged as a new form of advertising that allows users to interact with their brands, regulators around Europe have …