The Complete Guide to the World of Advertising, Vol. 1: Advertising from the 1940s and 1950s

What began as a small hobby soon turned into a career for AdWords marketing executive John Cappelli.In 1976, the 37-year-old New York City resident was hired as a senior communications adviser to a major ad agency.Two years later, he moved on to a job at a major international company.Since then, he’s helped lead several major …

New Zealand’s $100 price on smart phones could kill innovation

New Zealand is looking to make $100 worth of electronics cheaper than its domestic competitors.Consumer guide reports that a consumer’s cost of a smart phone is likely to be between $1,100 and $1.5,000.The report predicts that this could lead to more innovative, cheaper devices in New Zealand. However, the report also suggests that some of these …