Santander Consumer Login, a global consumer data provider, has released its consumer opinion survey, showing the popularity of American consumer brands among American consumers.
Santander has released consumer opinion surveys in the past and these latest survey is one of the first to reveal the current level of interest in consumer brands in the US.
S&P 500 companies in the survey include McDonalds, Amazon, Coca-Cola, Amazon Prime, and Starbucks.
The results of the survey reveal that American consumers are much more interested in a wide range of brands than they are in specific companies.
The survey revealed that American adults are much less interested in specific brands.
The average number of points consumers gave each brand in the responses was 1.6 points and consumers were significantly more interested on a brand’s reputation, value, and value proposition.
For example, consumers gave a score of 7.7 out of 10 on Coca-cola.
However, the average score for a brand was 2.6, with the average brand value of 5.4 points.
The study revealed that Americans are far more interested than they were in a single brand.
They were most interested in the average number and value of the brand, and their reputation.
Satoru Yamaguchi, senior vice president and head of research at Santander, said that the survey showed that consumers are more interested that a brand name than the name itself.
Yamaguchi said that consumers also seem to want more than one brand in their lives.
Yamaguchis comments came a few days after Coca-Cola CEO John Shultz, in an interview with CNBC, said he expected to see American consumers “getting more and more of our brands”.
Santander Consumer is the first survey to reveal a huge rise in consumer interest in brands among US consumers.
The company says that the results of this survey are based on 2,500 online survey respondents from across the US, with data gathered from more than 500 brands across industries.
The data also shows that the American consumer is much more likely to give brands a score in the 7.5-point range, than a score above 2.
The survey showed the average American score was 5.5.
The average score was also significantly higher for Amazon Prime.
This was because American consumers were much more willing to give a score higher than 2.5 points than for other brands.
Amazon Prime was the only brand to score more than 2 points.
The number of US consumers giving it a score was higher than for the average US brand.
The top five brands in Santander’s survey were: Amazon, McDonalds (8 points), Starbucks, Apple (7 points), McDonalds Super Bowl (7.5), and the Coca- Cola Company (6 points).
The average value for each brand was 5,939 points, while the average price of each brand ranged from $12.25 to $18.99.